If you're someone who breathes and loves denim jeans, searching for the best denim repair service London can offer can be challenging. If this sounds like you, you've come to the right place.
At Blackhorse Lane Ateliers we want to encourage people to take care of their clothing. But we don't just want to talk the talk. We want to walk the walk. That's why we're offering lifetime denim repair on our branded jeans for free.
We want to work towards a sustainable future in fashion and consumption. That's why we want to help everyone repair their denim. We repair all jeans using traditional techniques such as darning on our vintage Singer machine. This is to maintain the heritage craftsmanship of all denim jeans that we come across.
We also repair other brand jeans for a modest price (as long as they have no more than 2% of synthetic stretch in the fabric). We do ask that any jeans which are coming in for repairs should be freshly washed, as they will not be accepted otherwise.
Repairing your clothing is a cost-effective tool.
Investing in a pair of denim jeans that you feel comfortable in, that look great and make you feel good, inevitably leads to less consumption of jeans. Why buy more jeans when you can repair the perfect pair instead?
Caring for high-quality pieces of clothing will end up costing you less money. This is because consuming low-quality clothing is harder to repair. They also go through a more strenuous wear and tear process - simply because the fabric isn't good enough to take wear and tear, leaving you with no choice but to head to the recycling bin. Clothing made from genuinely good quality materials will improve in texture and look with time, it won't deteriorate.
Repairing your garments is cheaper than purchasing new fast fashion pieces continuously. It's a lot like acquiring customers as a business. It is easier to convert an existing customer than it is to acquire a brand-new one.
Maintaining a quality pair of jeans is important for their lifespan, we encourage our customers to wash their jeans responsibly as and when needed instead of at the end of every week. Not only is this friendlier to the environment but also cost-efficient as it leads to a reduced amount of water used in your household. Look into brands like Attirecare to ensure that your clothing smells fresh and removes bacteria. You can also use products to avoid stains if you are prone to spilling accidents.
Mending your jeans is a creative and personal way to take care of your clothing. Repairing denim adds a personal layer to your worn-in pieces. It adds a personal and creative touch to your everyday wear. It's a playful and expressive form of your artistic flair and style choices, standing out from the fast fashion crowd.
Heritage plays a factor in mending your garments. Jeans repair used to be a necessity. Mending, hemming and updating clothing was part of many people's skill sets. You're sure to have at least one grandparent who was a pro at needle and thread. In a way, the denim repair we provide pays homage to traditions that empowered our ancestors and allowed them to spend time and money on other things.
You'll also establish a personal bond with a piece of clothing that you repair, and end up wearing for a long time. It's a beautiful thing to wear a pair of jeans tied to both great and bad memories. And that hopefully will carry you throughout many more. It's a nameless companion that requires only a little care and love to take you through every day.
The best denim repair London can provide is always sustainable.
Reducing the number of washes your jeans go through contributes to an increasingly sustainable lifestyle and household. The less water we use to clean our clothing, the better. To do this, wash garments less frequently in larger quantities to take advantage of the space in your washing machine.
Investing in fewer but higher-quality pieces is sustainable. Consuming fewer products and taking care of the pieces you own is an easy way to live a more sustainable life. Instead of ending up in a landfill, high-quality pieces can be repaired for an extended lifetime.
Recycling your high-quality jeans after wear and repairs is also more sustainable than recycling a low-quality piece. To put it plain and simple, repairing low-quality items is rare. Chances are that the wear and tear won't make it worth mending. Low-quality pieces are more often than not made of non-sustainable fibres. But if they are, the fibres are usually blended. The greater the blend, the more difficult it is to break the fibres down to their natural form for recycling.
Denim repair takes over mending your two-piece suit.
Is it better to invest in a good pair of denim jeans rather than a suit? Let's find out. Following the pandemic, we've experienced a surge in casualwear. Fewer of us have to go into our offices and those who do opt for casualwear of varying sorts. Trends are shifting from two-piece suits to chinos, high-quality jeans or workwear jackets. Nick Paget a trend forecaster from WGSN does indeed note that men's suits "collapsed from £460m in 2017 to £157m in 2020, before recovering slightly to £279m last year. The suit is getting replaced."
In terms of the UK market, during Black Friday last year, we experienced suits as the most heavily discounted product type, at 54% off according to trend analysis conducted at WGSN.
It's safe to say that the days of repairing high-quality suits regularly are in the past. There's no need simply because we don't wear them often enough. And that's ok! We love fashion evolving with global events and cultural shifts, moving forward and expanding perceptions of what fashion can mean.
Instead, invest in a pair of high-quality jeans that can take you from a creative meeting in Walthamstow to a dinner date in Mayfair. It's easy to dress denim up with a blazer or a turtleneck. Or dress it down with a white crew-neck t-shirt and a pair of New Balance sneakers.
And when you've worn them down, take them to the most trusted denim repair London has to offer its residents. Take them to Blackhorse Lane Ateliers because it's free and we're experts in denim.