We don't need to 'Wash at 40º' anymore.
"If you wash your garments and jeans less, in lower temperatures, you will prolong the lifetime of your jeans. That way you will spend less money and you will use less resources of the world".
Han Ates is one of the revolutionary designers challenging care labels in the Care Label Project. Blackhorse Lane Ateliers’ vision is to create a sustainable, ethical and transparent force within fashion. Launched in April 2016, they were the first denim factory in 40 years to begin manufacturing in London, embracing the ideology ”think global, act local”.
The Care Label Project was initiated by AEG and partners from the fashion industry.