Privacy Policy

Blackhorse Lane Ateliers is London’s only craft jean maker, and we’re building a #CraftJeanRevolution. We make garments of unmatched quality in selvedge & raw denim, with a focus on social and environmental sustainability, and community.This Privacy Policy applies to Blackhorse Lane Atelier Ltd. (“Blackhorse Lane Ateliers”, “Blackhorse Lane,” “BLA,” “we”, “us”, “our”) and explains how we collect, use and disclose personal information. This policy describes the type of information we collect and use, how we will protect it, when we may disclose it, and how you can update your information. This Privacy Policy does not apply to personal information about employees, partners or other staff, consultants, volunteers or other individuals assigned to BLA (collectively, “BLA Members”), or to any information which is not personal information as defined in or interpreted under applicable British law.


Your privacy is very important to us. At BLA we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it.
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our business.



Like most website operators, Blackhorse Lane Ateliers collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visit. Blackhorse Lane Ateliers’s purpose in collecting non-personally identifying information is to better understand how visitors use our website. We use Google Analytics to both capture and analyse this data. By analysing this data, we’re able to fix bugs that improve your online shopping experience on our website.



Certain visitors to Blackhorse Lane Atelier’s websites choose to interact with Blackhorse Lane Ateliers in ways that require Blackhorse Lane Ateliers to gather personally-identifying information. The amount and type of information that Blackhorse Lane Ateliers gathers depends on the nature of the interaction.

If you chose to join our email newsletter to receive a 17% off discount on your first purchase, Blackhorse Lane Ateliers will collect your email address. Your email address will then be used for our marketing newsletter, which you can choose to unsubscribe from at any time.

If you chose to make a purchase from Blackhorse Lane Ateliers, we must collect your name, email address, phone number, billing address and shipping address. Our website platform also collects your IP address for fraud prevention. This information is necessary to for Blackhorse Lane Ateliers to fulfil your order.

Blackhorse Lane Ateliers uses two payment processors for website transactions, PayPal and CityPay. Both services collect and process your payment information, and neither pass your payment information to Blackhorse Lane Ateliers. We will never access or store your payment information for any reason.

In each case, Blackhorse Lane Ateliers collects such information only insofar as is necessary or appropriate to fulfil the purpose of the visitor’s interaction with Blackhorse Lane Ateliers. Blackhorse Lane Ateliers does not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities such as joining our newsletter, or making a purchase.



Blackhorse Lane Ateliers discloses potentially personally-identifying and personally-identifying information only to those of its employees and services (ex: Royal Mail Click & Drop) that (i) need to know that information in order to provide services necessary for Blackhorse Lane Ateliers to continue to operate as a business, and (ii) that have agreed not to disclose it to others. Blackhorse Lane Ateliers will not rent or sell potentially personally-identifying and personally-identifying information to anyone, anytime, anywhere. Other than as described above, Blackhorse Lane Ateliers discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Blackhorse Lane Ateliers believes in good faith that disclosure is reasonably necessary to protect the property or rights of Blackhorse Lane Ateliers, third parties or the public at large.

If you are a registered user on Blackhorse Lane Ateliers’ website and have supplied your email address, Blackhorse Lane Ateliers may occasionally send you an email to tell you about new products, solicit your feedback, or just keep you up to date with what’s going on with Blackhorse Lane Ateliers and our products. Blackhorse Lane Ateliers takes all measures reasonably necessary to protect against the unauthorised access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.



BLA maintains your personal information for the purposes set out in this Privacy Policy. If you would like to request access to, correct, or delete your personal information in BLA’s custody or control, please make your request via our Contact Page. We may need to verify your identity before searching for and providing you with your personal information. In some circumstances, we may not provide access to your personal information if, for example, it contains the personal information of other people, if it constitutes confidential commercial information, or if it otherwise is not properly the subject of an access request.

You may also access and edit your personal information directly at the following pages:



A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Blackhorse Lane Ateliers uses cookies for a few key reasons.

1. BLA uses a cookie to ensure that customers are only shown our newsletter registration prompt a single time.
2. BLA uses a cookie for the Facebook Advertising platform, enabling BLA to show advertisements on Instagram and Facebook.
3. BLA uses a cookie for Google Analytics and Google Adwords combined, enabling BLA to show advertisements on Google.

We believe these cookies are necessary to be a competitive online business. Blackhorse Lane Ateliers visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Blackhorse Lane Ateliers’ website, with the drawback that certain features of Blackhorse Lane Ateliers ’s website may not function properly without the aid of cookies.



If Blackhorse Lane Ateliers, or substantially all of its assets were acquired, or in the unlikely event that Blackhorse Lane Ateliers goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Blackhorse Lane Ateliers may continue to use your personal information as set forth in this policy.



Although most changes are likely to be minor, BLA may change its Privacy Policy from time to time, and in BLA’s sole discretion. Blackhorse Lane Ateliers encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.


Contact Us

If you have any questions after reading the Blackhorse Lane Ateliers Privacy Policy, please contact us via the form on our contact page.